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What Are SEO and SEO Specialists?


Expert Author Hayi Mansoor
What is SEO?
Search engine optimization (SEO) is the science and art of making websites be found on top of the major search engines for the relevant keywords. Achieving high rankings on the top search engine is the best advertising tool on the Web today. The reason is simple: Millions of searches are performed everyday. Thousands of web pages that appear closer to the top of those search results essentially get free advertising. It is the cheapest and the most effective marketing tool available.
SEO can bring loads of targeted traffic to the site, thereby enabling a stronger customer base, which is an essential component for brand building. It is definitely an investment for the future as it benefits the company for a long time. For insurmountable success and irresistible change in the way your business operates just hire an SEO specialist.
What is an SEO specialist?
An SEO Specialist or Search Engine Optimization Specialist is the one with deep understanding and knowledge about the search engines who has the ability and skills to bring up the sites in the top positions for the targeted keywords by applying various white-hat or ethical methods. An SEO specialist is also termed as an Internet Marketing Specialist, E-marketer, Web-marketer, SEO Consultant, SEO Guru, SEO Wizard, SEO Start or as an SEO Expert.
Who can be a Qualified SEO Specialist?
A qualified SEO specialist must have his website top ranked for the competitive keywords. He must be knowledgeable about both the black hat (unethical/ bad) and white hat (ethical/ good) methods of SEO, but still use only white or organic methods. He must be a true professional, not just work on assumptions or just the very basic knowledge. He must have updated and up-to-date knowledge and must prove his work experience. He definitely should have many years of experience and must be capable to achieve the desired results by bringing the targeted traffic and top ranking for the targeted keywords in variety of industries.
Overall Fee and Timeline for a Successful SEO Project
The fee structure and the timeline vary with different jobs depending upon the keywords competition, site age and other factors. One cannot expect the results overnight and it takes time to show up in the search engines. So with all this in mind the SEO specialist estimates and determines a feasible and affordable fee according to the timeline. The most imperative point to remember, though, is the need for SEO services for the success in a business operation.
For further information, please visit website of Top SEO Specialist and his SEO Blog

Blogging Tip - What Is SEO?



Expert Author Caroline N. EngstromWhat is SEO?
Search Engine Optimization (SEO) is the active practice of optimizing a website by improving internal and external aspects in order to increase the traffic the website receives from search engines. Optimizing a website gives you free traffic and hence profit to you at NO cost.
How Does Search Engines Work
When a user uses search using keywords it compares the search string that the user has entered with the pages that are indexed in the database. While doing this the relevancy of each page I calculated.
There are two types of search engines and these are;
a.) Crawler Based Search Engines. Example to this I Google, they create their listings automatically. If you change your webpages, crawler based search automatically find these changes and affect your listing.
b.) Human Powered Directories. These include the Open Directory, the Yahoo Directory etc. They depends on human for its listings. Ranking using Human Powered Directories depends on the short description of your website you submitted when listing your website.
How To Optimize The Website For Search Engines
There are different ways of optimizing your website for search engine, but I'm going to explain 7 methods that I have been using. These are;
1. Have unique HTML title tag, meta keywords tags and meta description tag for every page on your website. Meta tags are are HTML codes that are inserted into the header on the web page after the title tag, these helps your website to be reached when people search for keywords or phrase you describe on meta tags. Meta description tags and meta keyword tags normally works together. Meta description tag is normally the summary of your web page contents. If you are using WordPress blog you can insert Meta SEO Pack plugin to help you with this.
2. Include your keyword or keyword phrase on the header of the page.
3. Begin the body of your page with your keyword phrase and repeat it as necessary throughout the page.
4. Show emphasis on the keywords or phrase by making it bold or italics.
5. Build a text site map and link it to and from every page of your site.
6. Establish your site by submitting to the major directories like yahoo directory, the open directory and search engines.
7. Build your link popularity. Link popularity is determined by the number of and quality of website that have linked to your website.
Click here to learn how you can make a profit of $23,560 per month. Caroline Engstrom is a marketing and personal development coach in the online home business industry. Her passion is to help others by giving them information, tips and tricks when it comes to online marketing and entrepreneurship, so that they can too grow their career on online business and get financial freedom which is everyone's dream.

SEO Price - What Does SEO Cost?


Expert Author Kevin John Lewis
I'm writing about this subject, because a number of potential clients who come to my website interested in SEO services, seem to want to find out the price of SEO services directly from the website. When they find that I have to give them a quotation for SEO services once I have found out more about their website, the URL, the nature of the business, the keywords & the results required, sometimes I'm met with frustration that I couldn't just have the price on my website without knowing more about the project.
For this reason, I wanted to help to enlighten people of the difference between SEO services that can give you a price on a website without knowing anything about your business & your market, and those who cannot.
Pre-set SEO packages
Usually, the SEO services that you can find out the price of from the website, are pre-set packages. For instance :
  • x number of directory submissions
  • x number of articles written & submitted
  • on page optimisation on x number of pages

and so on.
Pre-set SEO packages are easier to package & sell, with attractive looking price tags - but "one size fits all" is not necessarily the best route forward in terms of results.
The Tailored SEO solution
SEO consultants who offer services tailored specifically towards their clients, start off by finding out more about the potential client, and the market. We spend time understanding the market, and will do initial keyword research to find out which keywords are bringing in the targeted traffic. We find out what the client wants - is it targeted traffic & increased sales, or is it high ranking for specific keywords for increased status & PR, - or a bit of both - and we will find out how much traffic the client wants - and we will then produce a quotation for taking the right approach to suit the clients requirements.
This isn't some kind of a way to some how extract the highest possible fee from a client - in fact the exact opposite is true.
For instance, I have recently had a client approach me who is in a very niche specific industry, and only wants traffic from potential clients in a local radius of the business - a "one size fits all" approach would have been far too big for what she needed, and the approach would have taken longer & being far more long winded than it needed to be. In fact what needed to be done was a matter of a few hours work, and was very affordable. On the other hand, I have new clients who approach me, who need a level of work doing that most one size fits all, pre-packaged approaches just would not have gone close to giving the results that they required.
The simple fact is, in the same way that people come in all shapes & sizes - making "one size fits all" a difficult proposition in the world of clothing (it would work with lycra but we'd all look slightly silly, and be very cold) businesses & websites also come in all shapes & sizes, and the right SEO approach for one client is going to be completely different to the approach needed for the next client.
So, the only way to find out the real price of the SEO needed for your website, is to have an SEO consultant do the research, so that they can quote you on the work involved to provide the results you require.
To find out how well you're currently doing on the search engines, and to discover what you need to do with your website to get more organic search engine traffic - request a free SEO website appraisal.
Kevin John Lewis is a professional search engine marketing / SEO Consultant.
Based in Cheshire, UK (Close to Manchester) - Kevin delivers effective SEO services and prides himself on the increases in the quantity & quality of search engine traffic that he achieves for his clients.

What Is SEO?


Search engine optimization (SEO) is the process of optimizing a website through an extensive mixture of tasks that help improve a website's presence on the search engines. So this brings up the question, "What is a Search Engine?" This question can easily be answered by asking you to get on the internet and visiting Google, Yahoo, or MSN. These are the most popular and Major Search Engines.
A search engine is an extensive database that uses algorithms (the way information is collected) to pull information quickly and efficiently, making information easily available. A person using a search engine will specify criteria (keywords/phrases) about something they are interested in for example "Real Estate". When a person enters their search criteria into the search engine they hope to find information that is most relevant to the keywords entered. This is the main goal of a search engine, to give its users totally relevant results of their search criteria.
Now it is important to know how search engines work to understand the question "What is SEO?" Search Engines use robots or spiders, which are software that gather information and bring it back to be analyzed at the main Search Engine Index or in simple terms the main central database that stores all the information. This process in which the search engine spiders gather this information is called "Crawling", or "Spidering".
Here is the best way I could think of explaining this process. Imagine a spider family that needs to gather Food (in the case of the WWW think of food as the HTML text on your website) to bring back to the main spider-web (Search Engine Index "Database"). The spider uses a highway (HTML Links on Websites) to gather food faster and more efficiently.
Once the spider has gathered food, it then takes it back to the spider-web (Search Engine Index "Database"). Now the information is sorted out, and the Search Engine uses this information to help the user find what he or she is looking for. So when someone searches "Real Estate" the Search Engine will provide results that are most relevant from its database. Note: Search Engines are constantly changing the way their spiders collect information and how it is stored in their Index, this is why it is so important to stay up-to-date on changes and techniques.
Keep in mind that on the search engines there are sponsored links that are Paid Search results that usually are placed on the top, side, and bottom of the natural search results. This is a whole other subject called Paid Per Click (PPC) so keep in mind that SEO deals with natural rankings and PPC deals with paid rankings.
Now that you know what Search Engines are and how they work, you can now better understand what SEO (Search Engine Optimization) is and how it can help you. Here is another good example using the spider analogy. Think of a person performing SEO (Search Engine Optimizer) to a website as the spider feeder. This professional will optimize the way that the spider collects food. In terms of a website the professional will optimize the website so that the Search Engine spiders will easily be able to gather the required and relevant information.
Learn SEO and About Online Marketing at http://www.learnseolive.com/


Article Source: http://EzineArticles.com/925422

What Is SEO?


What is [SEO] or search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the natural or un-paid organic or algorithmic search results.
Basically in layman s terms it is getting your website to the top of search using the correct techniques that search engines like to see.
SEO Basics
Content
The most important factor of Search optimization [SEO] and getting to the top of search engines is quality content.
Content should always be original and wrote by yourself do not be tempted to copy other peoples content because your website will penalise you for this.
How do you find the right content for your site? Well that is easy write about something that you know about and are interested in,do your homework and find out as much information as possible about your niche.
Keywords
Adding keywords to your sites pages and posts are also a great for SEO.You should have relevant keywords in your websites title description and also in every page and post your writing, where do you find keywords? There are keyword tools to help you Google themselves have a great keyword tool and also other products that can help you choose the right keywords for your website.
Getting Indexed by Search Engines
Getting your new website is easy to do all you need to do is submit it to search engines for submission Google Yahoo and Bing all have their own submission services also there are webmaster tools to help you to get indexed use these tools they are very resourceful.
Back Links
Getting Quality back links is also a major factor in getting to the top of search engines,when I say quality that does not necessary mean high ranking back links,what it does mean is getting relevant back links to your niche,if you are writing about SEO it is no good getting back links from websites that write about oranges, you should be asking for SEO back links.
There are many ways to get relevant back links to your site here are a few tips how to get them
1. Ask for them
2. Social bookmarking sites
3. Blog & Forum commenting
4. Writing Articles
5. Write a blog
6. Make a Squidoo lens
7. Classified Adverts
8. Email Marketing
The list can go on forever but you get the general idea.
I will be covering more topics over the next few weeks and months about SEO, please feel free to comment on these posts.
Micheal Allen Author http://www.seotopofsearch.info/


Article Source: http://EzineArticles.com/4982687

What Is SEO Writing



Expert Author John HalaszWhat is SEO writing for internet marketers? SEO writing is the art of providing information in an entertaining manner, which is suited to your target market. If a formal writing tone is entertaining enough for your target audience, then it is the right writing tone to adapt for your article writing. One component of writing articles or web content for search engine optimization is finding the right keywords that could help you position your website or your product better with search engines. In addition, the articles ought to be grammatically correct, relevant, and useful.
Types of writing for SEO
What is SEO writing? There are many types of SEO writing. It is advisable that you research and understand the differences between types of SEO to create a successful SEO marketing campaign. Some of the different types of SEO content include, but are not limited to, the following:
• Copywriting for articles
• Press release
• Wikis
• Email blast marketing
• Newsletters
• Paid search ads
• Blog advertising campaign
If you are trying to achieve the right steps or techniques for attracting and keeping your visitors, then work on your content and writing style. What is the role of SEO writing in SERPS (search engine results page)? An effective SEO writing style will increase your SERPS positioning, website ranking, and traffic. This core principle needs to be well understood. Having an in-demand product and no Internet presence will probably result in failure. You need to understand that SEO writing is the best way to gain potential customers to encourage them to purchase your products or services online.
Becoming a successful Internet marketer
One of the main keys successful online businesses is to write and post quality SEO content. Technology might change, but the basic foundation of Internet marketing is still the same. If you are starting an Internet business, make sure you know the answer to, "what is SEO writing?" SEO writing can help your site to rank well with large search engines such as Google and Yahoo. Make sure that your web content works for the best results of your Internet marketing strategy. The technique is to gather potential customers to visit your site.
What is SEO writing as it relates to client conversion? Once viewers are accustomed to visiting your site, you can help to convert them to customers. After all, if they are reading your content about a specific niche, they will probably be interested in products and services related to that same niche. Your web page content and articles are powerful sales tools. Write high quality content with a high level of information that your readers may use in their actual lives. They add a little buzz and spark interest. However, you need to understand that keywords still determine the success of your SEO campaign. When you attract the right people, conversions and earning will be higher. Internet marketers who know how to answer the question "what is SEO writing" will have an advantage over their competition.
If you need help with SEO article writing, contact a professional SEO article writer today: http://www.seoarticlewritingservice.net/ $10 per 400 words. Bulk discounts are available. (716) 579-5984
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